Kuliah Umum

Suasana mahasiswa saat mengikuti kuliah umum yang dilaksanakan oleh fakultas Ekonomi UNISMA Bekasi

Perpustakaan

Suasana perpustakaan Fakultas Ekonomi UNISMA Bekasi, Sebagai pusat informasi dan dokumentasi

Olimpiade Akuntansi

Penyerahan piala kepada para juara Olimpiade Akuntansi, salah satu agenda tahunan mahasiswa Fakultas Ekonomi UNISMA Bekasi

Kamis, 24 April 2014

Sekolah Pasar Modal (SPM) Intermediate

Sekolah Pasar Modal (SPM) Level Intermediate oleh Fakultas Ekonomi Universitas Islam "45" Bekasi Bekerjasama dengan PT. Kresna Graha Sekurindo, Tbk. pada Sabtu, 12 April 2014 di Aula Gedung C UNISMA Bekasi dengan pembicara : Saryanto (Tim Trainer PT. Kresna Graha Sekurindo, Tbk.) yang diikuti mahasiswa Fakultas Ekonomi Angkatan 2012/2013

Rabu, 23 April 2014

Seminar Perpajakan

Seminar Perpajakan dengan tema " Aplikasi Peraturan Pemerintah (PP) No. 46" oleh Himpunan Mahasiswa Akuntansi (HIMAK) Fakultas Ekonomi Universitas Islam "45" Bekasi pada Jum'at , 11 April 2014 di aula Gedung Pasca Sarjana UNISMA Bekasi dengan pembicara Arief Hidayat dan Nedi Solehun (pegawai Direktorat Jenderal Pajak Kanwil JABAR II)

Kamis, 10 April 2014

Seminar Hypno-Learning

Seminar Aplikasi Hypnolearning Dalam Proses Belajar oleh Himpunan Mahasiswa Manajemen (HIMMA) Fakultas Ekonomi Universitas Islam "45" Bekasi, pada Kamis, 10 April 2014 di Aula Gedung Pasca Sarjana UNISMA Bekasi, dengan pembicara Hermawan G.S. SE., CHt., MCHt., CI., CCH., CT.MNNLP. (Presiden Direktur HGS Business Consulting)

Selasa, 25 Oktober 2011

Pelatihan Perpajakan Komprehensif (Gelombang IV)

Fakultas Ekonomi UNISMA Bekasi bekerjasama dengan TARGET Consulting Group akan mengadakan pelatihan perpajakan komprehensif BREVET A/B/ (Angkatan IV) Yang akan mulai dilaksanakan insya Allah pada bulan Mei 2012.

Adapun Untuk Pelatihan Perpajakan Komprehenship Brevet C (Angkatan I) Insyaallah akan dilaksanakan pada tanggal 31 Maret 2012.

informasi selengkapnya hubungi Bapak Asep, telp. (021) 88349033, Hp : 085719771187


Kamis, 13 Oktober 2011

CUSTOMER VALUE SEBAGAI SUMBERDAYA INFORMASI BAGI PERUSAHAAN

Jurnal Optimal
Jurnal OPTIMAL Vol.1 No.2
By: Isti Pujihastuti

Abstract
Buy a product or services is a process and are influenced many factors. ext. customer’s satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model. Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected in value in use and possession value, that is the next level up in the hierarchy. The top level , customer achieve their goals and purposes to attach goal-based satisfaction. Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations. There are many information in a organization. Customer value is one of this information that is used to marketing decisition making. An organization need to form the customer’s value because that is influence the customer’s satisfaction. And the next, customer’s satisfaction will influence the buying-decision.

Keywords: customer’s value, buying-process, attribute based satisfaction, consequences based- satisfaction, goal-based satisfaction.

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PENGARUH ATTRIBUTES RELATED TO PRODUCT, SERVICE DAN PURCHASE TERHADAP KESETIAAN MEREK (Studi Kasus Perguruan Tinggi Di Kota Bekasi)

Jurnal Optimal
Jurnal OPTIMAL Vol.1 No.2
By: Endang Hendrayanti, Muhammad Rafiq


Abstract
The aim of this research is to see the influence of satisfaction-former to loyalty. The research method is descriptive-conclusive research. Multiple regression model is used to analysis the influence of attributes related to: product, service, dan purchase to the brand loyalty. The result indicate that satisfaction have an big effect to loyalty. The satisfaction to the college influenced by attributes of related to courtesy, attention, consideration, sociability, ability of communications, amenity get information, reputation and interest. Satisfaction will be reach by student when they can see and prove that college which their select really can print certifiable collegiate and accepted everywhere. After this, the student by itself will lick lips and become very loyal to college which their choose.

Keywords: Attributes related to: product, service, dan purchase; brand loyalty; customer satisfaction

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