Kuliah Umum

Suasana mahasiswa saat mengikuti kuliah umum yang dilaksanakan oleh fakultas Ekonomi UNISMA Bekasi

Perpustakaan

Suasana perpustakaan Fakultas Ekonomi UNISMA Bekasi, Sebagai pusat informasi dan dokumentasi

Olimpiade Akuntansi

Penyerahan piala kepada para juara Olimpiade Akuntansi, salah satu agenda tahunan mahasiswa Fakultas Ekonomi UNISMA Bekasi

Selasa, 25 Oktober 2011

Pelatihan Perpajakan Komprehensif (BREVET A/B/C)

Fakultas Ekonomi UNISMA Bekasi bekerjasama dengan TARGET Consulting Group mengadakan pelatihan perpajakan komprehensif BREVET A/B dan .

Informasi selengkapnya hubungi Fakultas Ekonomi UNISMA Bekasi, telp. (021) 88349033



Kamis, 13 Oktober 2011

CUSTOMER VALUE SEBAGAI SUMBERDAYA INFORMASI BAGI PERUSAHAAN

Jurnal Optimal
Jurnal OPTIMAL Vol.1 No.2
By: Isti Pujihastuti

Abstract
Buy a product or services is a process and are influenced many factors. ext. customer’s satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model. Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected in value in use and possession value, that is the next level up in the hierarchy. The top level , customer achieve their goals and purposes to attach goal-based satisfaction. Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations. There are many information in a organization. Customer value is one of this information that is used to marketing decisition making. An organization need to form the customer’s value because that is influence the customer’s satisfaction. And the next, customer’s satisfaction will influence the buying-decision.

Keywords: customer’s value, buying-process, attribute based satisfaction, consequences based- satisfaction, goal-based satisfaction.

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PENGARUH ATTRIBUTES RELATED TO PRODUCT, SERVICE DAN PURCHASE TERHADAP KESETIAAN MEREK (Studi Kasus Perguruan Tinggi Di Kota Bekasi)

Jurnal Optimal
Jurnal OPTIMAL Vol.1 No.2
By: Endang Hendrayanti, Muhammad Rafiq


Abstract
The aim of this research is to see the influence of satisfaction-former to loyalty. The research method is descriptive-conclusive research. Multiple regression model is used to analysis the influence of attributes related to: product, service, dan purchase to the brand loyalty. The result indicate that satisfaction have an big effect to loyalty. The satisfaction to the college influenced by attributes of related to courtesy, attention, consideration, sociability, ability of communications, amenity get information, reputation and interest. Satisfaction will be reach by student when they can see and prove that college which their select really can print certifiable collegiate and accepted everywhere. After this, the student by itself will lick lips and become very loyal to college which their choose.

Keywords: Attributes related to: product, service, dan purchase; brand loyalty; customer satisfaction

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ANALISIS CASHFLOW (ARUS KAS) SEBAGAI SUMBER INFORMASI BAGI SERIKAT PEKERJA DI WILAYAH KABUPATEN/KOTA BEKASI

Jurnal Optimal
Jurnal OPTIMAL Vol.1 No.2
By: Diana Fajarwati

Abstract
Statement of cash flows is the financial statement that provides information about the cash in flows and out flows from operating, investing, and financing activities during an accounting. The informatiom provided in a statement of cash flows, if used with related disclosures and the other financial statements, should help investors, creditors, and other to:1) Assess the enterprise’s ability to generate positive future net cash flows, 2) Assess the enterprise’s ability to meet its obligations, its ability to pay dividends, and its needs for external financing, 3) Assess the reasons for differences between net income and associated cash receipts and payments, 4) Assess the effects on an enterprise’s financial position of both its cash and noncash investing and financing transaction during a period.

Key words: Analysis Cashflow source information and decision maker

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PENGARUH WAKTU DAN JENIS INDUSTRI PADA STRATEGI MANAJEMEN MODAL KERJA: SURVEY PADA INDUSTRI OTOMOTIF, GARMENT DAN MAKANAN DI BURSA EFEK JAKARTA

Jurnal Optimal
Jurnal OPTIMAL Vol.1 No.2
By: Joko Pramono, Husnul Khatimah

Abstract
Working capital inventories is strategic activity, total of working capital influence by choice of strategic organization. Research founding indicates that working capital ratio depend on industry but not on time and interaction of industries and time. This is suggested that firm must optimized the total working capital.

Keywords: working capital ratio, profitability ratio, type of industry

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PENGUJIAN TECHNOLOGY ACCEPTANCE MODEL (TAM) ATAS APLIKASI INTERNAL SOFTWARE MY QUICK ACCOUNTING SYSTEM (MY QAS)

Jurnal Optimal
Jurnal OPTIMAL Vol.1 No.2
By: Jurica Lucyanda

Abstract
The purpose of this study is to examine the factors that determine intention of the accounting student to adopt internal software My Quick Accounting System (My QAS) in Economic Faculty of Islamic University “45” Bekasi. To identify the factors that affect intention to adopt internal software using a research model based on Technology Acceptance Model (TAM). The respondent in this study that only the accounting students who have participated in accounting computer course. This study using the survey method for data collection (personally administrated questionnaires). The results indicate that the accounting student’s intention to adopt My QAS determine by factors: perceived usefulness, perceived ease of use.

Keywords: Perceived Usefulness, Perceived Ease of Use, Intention.

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